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- <text id=89TT3084>
- <title>
- Nov. 27, 1989: Why We've Failed To Ruin Thanksgiving
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Nov. 27, 1989 Art And Money
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- ESSAY, Page 94
- Why We've Failed to Ruin Thanksgiving
- </hdr><body>
- <p>By Walter Shapiro
- </p>
- <p> Who really thinks about Thanksgiving? Most adults absorb
- the larger meaning of the holiday as part of the first-grade
- catechism (Pilgrims, friendly Indians, a day for offering
- thanks) and rarely move beyond Care-Bears sentimentality. This
- built-in ickiness is a pity, since it tends to overshadow the
- symbolic significance of Thanksgiving, that most unrepentantly
- old-fashioned of American celebrations, that patriotic heirloom
- that nobody has figured out a way to ruin.
- </p>
- <p> For nearly 150 years, ever since a women's magazine called
- Godey's Lady's Book began championing the cause of an annual
- day of Thanksgiving, the topic has been drowning in a syrupy sea
- of treacle. Almost every Thanksgiving cliche was in place by
- the mid-19th century: snow-thatched New England farmhouses,
- menus of turkey and cranberry sauce, families bowing their heads
- in grateful prayer, and wayward children dramatically returning
- home for the occasion. Even Abraham Lincoln in ushering in the
- modern national Thanksgiving holiday could not rise above what
- a latter-day President might call "the banality mode." Just
- weeks before he composed the soaring sentences of the Gettysburg
- Address, Lincoln began his 1863 Thanksgiving proclamation with
- this hackneyed conceit: "The year that is drawing toward its
- close has been filled with the blessings of fruitful fields and
- healthful skies."
- </p>
- <p> Today, of course, healthful skies mask the hole in the
- ozone layer. But in a suddenly peaceful world where the doors
- of the Iron Curtain have rusted open, no one should ridicule the
- simple giving of thanks. Each of us has private reasons for
- gratitude, since in so many ways 1989 has been a bountiful year.
- For me, I am sincere in my appreciation for the way the
- greenhouse effect has allowed Indian summer to stretch on into
- the college basketball season. Moreover, I consider it a
- personal blessing that Jackie Mason was canceled, Donald Trump
- failed in his efforts to make his name synonymous with American
- Airlines, Ronald Reagan managed to return from Japan and no
- trend spotter has successfully named the '90s before they
- happen.
- </p>
- <p> Yet Thanksgiving represents more than a litany of good
- tidings and an amalgam of turkey-time truisms. There is a
- stubborn rectitude to the holiday itself, reminiscent of its
- stiff-necked Pilgrim forbearers. More than any other date on the
- calendar, Thanksgiving has remained private and personal, devoid
- of the tinsel trappings that mar the rest of contemporary life.
- On this ecumenical holiday, Americans are allowed to be as
- prayerful or as secular as they choose, with no one complaining
- that they have somehow taken the thanks out of Thanksgiving.
- </p>
- <p> For all the public prattle about family values, no other
- holiday brings generations together without the lure of
- anything more tangible than a good dinner. Think of the novelty
- of an extended family forced to spend the day doing little other
- than talking, eating and digesting. Distractions are gloriously
- limited: the malls are closed and the televised sports offerings
- sparse. Unlike New Year's Eve, no one feels compelled to have
- the time of one's life or broods unduly when reality fails to
- conform to these exaggerated expectations. The perfect
- Thanksgiving is timeless, as families replicate their own
- familiar rituals, complete with the unconscious re-enactment of
- parental conflicts and sibling rivalries that may date back to
- the Eisenhower Administration.
- </p>
- <p> No gastronomical theory can explain the enduring appeal of
- the Thanksgiving dinner. The traditional menu is largely a
- 19th-century re-creation of Pilgrim and Indian fare, and none
- of these groups normally claim membership in the world's great
- culinary traditions. But miraculously the meal remains a
- monument to pre-microwave American cooking. Not even McDonald's
- has had the audacity to create McTurkey, nor does Domino's
- deliver cranberry pizza. So too are the food faddists
- outflanked, as sun-dried tomatoes, imported chevre and oat-bran
- anything give way to overstuffed lassitude.
- </p>
- <p> Americans have grown inured to crass commercialism taken to
- excess, with corporate sponsorship profaning everything from
- bowl games to the Bill of Rights. But somehow Thanksgiving has
- resisted the blandishments of an age of avarice. How the
- greeting-card sharpies and the flower-power florists must lament
- a national holiday in which they are doomed to play such a minor
- role. For if one cares to send the very best, one flies home for
- Thanksgiving. Even the TV networks have never figured out a way
- to transform Thanksgiving into a prime-time pageant, which is
- why the Macy's Parade still takes place in God's own morning
- light.
- </p>
- <p> Politicians are blissfully silent on Thanksgiving. Such
- restraint is appropriate for a holiday that commemorates one of
- the rare occasions when the white man treated the Indian with
- dignity and respect. But public officials may also be chastened
- by the experience of Franklin Roosevelt, the only modern
- President to try to tamper with Thanksgiving. Back in 1939,
- Roosevelt touched off a patriotic uprising when he issued a
- proclamation unilaterally shifting Thanksgiving from the then
- customary last Thursday in November (the 30th) to the fourth
- Thursday (the 23rd) as a way of granting Depression-era
- merchants a longer Christmas selling season. F.D.R.'s
- Thanksgiving formula was later codified into federal law, but
- not before Ogden Nash composed the following couplet:
- </p>
- <p> Thanksgiving, like Ambassadors, Cabinet officers and
- others smeared with political ointment/ Depends for its
- existence on Presidential appointment.
- </p>
- <p> What adds a quaint, almost innocent flavor to this bygone
- controversy is the outmoded notion that department stores wait
- patiently until the end of Thanksgiving to unveil Santa's
- workshop. Now, of course, four-year-olds are still gorging on
- Halloween candy when the Saturday-morning ads begin their
- incessant shilling for Christmas toys. In a nation where the
- mall never palls and seven-days-a-week shopping seems enshrined
- as a civic religion, Thanksgiving stands out as an oasis of
- tranquillity and a reminder of the values that once tempered
- America's materialism. This Thursday give thanks for the one
- holiday that cannot be bought.
- </p>
-
- </body></article>
- </text>
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